Business analytics for executives
About the project
Saina RMS is a revenue management system for airlines based on an algorithm for changing the price of air tickets by continuously analyzing a number of dynamic parameters.
Saina RMS is a revenue management system for airlines based on an algorithm for changing the price of air tickets by continuously analyzing a number of dynamic parameters.
Problem / Opportunity
During product usage analysis, we identified an insight: for heads of analytics departments, it’s not enough to simply access flight data - they need a convenient tool for strategic analysis. The ability to quickly see the full picture, customize metrics to their needs, and react promptly to changes directly impacts team efficiency and resource allocation.
This became a growth point for the product - we enhanced its value by introducing functionality tailored specifically for managers.
During product usage analysis, we identified an insight: for heads of analytics departments, it’s not enough to simply access flight data - they need a convenient tool for strategic analysis. The ability to quickly see the full picture, customize metrics to their needs, and react promptly to changes directly impacts team efficiency and resource allocation.
This became a growth point for the product - we enhanced its value by introducing functionality tailored specifically for managers.
Solution
A decision was made to implement a separate module for executives, with the ability to customize only those indicators that are necessary for a specific user.
Features implemented:
A decision was made to implement a separate module for executives, with the ability to customize only those indicators that are necessary for a specific user.
Features implemented:
- Customizable indicators with graphical display
- Setting up individual report forms with their downloading
- Comparative analytics with 24/7 access
- Information about the departing flight in online mode on the map
My Role
- Researched competitors and experience of foreign companies
- Designed a web interface including all business needs
- Implemented adaptive versions (desktop, tablet, mobile)
- Thought about how the interface can be scaled. Since a lot of functionality will be added to the module in the future as needed
- Conducted interviews with remote users who will use the future product
- Interacted with product manager, CEO to identify key functional needs
- Interacted with front-end and back-end developers, conducted a design review before the release
- Presented and defended my solutions to CEO, product manager
- Developed a full UI kit for development
Design
In the Downloads screen you can see all the necessary information, applying the necessary filtering, in graph and table version. It is also possible to download a table version for reporting
In the Tariffs screen, filtering is added and all the necessary information is displayed clearly, as well as in a table format, with the ability to sort and filter
In the Flights screen, you can configure the indicators that are most important for you to see, or leave all of it by default
Results
This module interested potential partners with its adaptability and customization of functionality for a specific user. Negotiations are currently underway to purchase this module by an airline.
This module interested potential partners with its adaptability and customization of functionality for a specific user. Negotiations are currently underway to purchase this module by an airline.
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